A true icon in the luxury watch and jewelry industry
Renowned for his unparalleled talent and influence, Chris Aire has captivated celebrities and high-net-worth clients all over the world for over three decades, with his timeless creations.
As the visionary behind the esteemed RED GOLD® brand, he has reshaped the watch and jewelry landscape, demonstrating an unwavering commitment to innovation.
From the beginning
Born in Nigeria and shaped by his experiences in the United States, Chris Aire's story is one of perseverance and passion. From working odd jobs to pursuing his artistic dreams, he discovered his calling in jewelry design. Guided by his fascination with gemstones and craftsmanship, he honed his skills under the tutelage of a mentor.
With a modest investment of $5,000 and boundless ambition, Chris Aire embarked on his entrepreneurial journey, establishing his presence in bustling Los Angeles.
His breakthrough came when NBA legend Gary Payton commissioned him to create platinum basketball jewelry, catapulting him into the spotlight.
1989
Introducing the Signature RED GOLD® collection
In 1989, Chris Aire introduced his groundbreaking Signature RED GOLD® collection, showcasing his intuitive understanding of consumer preferences.
This bold move not only expanded his brand's reach but also set new standards in luxury craftsmanship.
Over the years, he has fiercely protected his trademark against infringement, solidifying his legacy as an industry pioneer.
1999
transforming “bling” from a street expression into a defining symbol of pop culture
From 1999 into the early 2000s, Chris Aire played a pivotal role in transforming “bling” from a street expression into a defining symbol of pop culture and ultimate luxury.
Through groundbreaking collaborations with top rappers, chart-topping artists, elite athletes, and global tastemakers, Aire redefined the visual language of success.
His bold, custom-designed fine jewelry—crafted in signature Red Gold® and dripping with diamonds—graced red carpets, music videos, championship stages, and magazine covers, elevating hip-hop’s love for shine into a respected and aspirational aesthetic embraced by the fashion elite and the world’s wealthiest collectors.
2004
Taking New York Fashion Week By Storm
In 2004, Chris Aire made history once again by staging the first-ever jewelry runway show at New York Fashion Week.
Supermodel Naomi Campbell walked that first show in a diamond halter.
2006
breaking records again
Following the success of 2004, May Andersen walked the runway in 2006, and wore a $41 million bejeweled dress.
With supermodels, sports stars and celebrities adorned in his opulent creations, Chris Aire captured the imagination of the fashion elite. His unwavering creativity, industry acumen, and steadfast commitment to his clientele remain the hallmarks of the Chris Aire brand, inspiring generations to embrace sophistication and excellence.
Why Chris Aire Uses the Tree of Life as a Symbol
The Tree of Life is a powerful symbol of legacy, growth, and timeless beauty—values deeply woven into the fabric of the Chris Aire brand.
Just as the tree draws strength from its roots and extends its branches skyward, our creations are grounded in heritage yet designed to reach new heights of innovation and elegance.
Each piece from Chris Aire represents more than luxury—it represents life, connection, and enduring excellence.
The Tree of Life reflects our commitment to crafting jewelry and timepieces that honor the past, inspire the present, and endure into the future.
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