Aire introduced his Signature RED GOLD® collection in 1988, which demonstrated his intuitive understanding of his male clientele. He knew they would resonate with the more masculine-sounding "red gold" than the traditional "rose gold," which was getting no traction in the market. Aire was correct: the collection exponentially expanded his business. In 2003, he officially trademarked the term and has continued to produce watches and jewelry using this name. Aire has repeatedly and successfully defended RED GOLD® over the years against brands that have sought to emulate his revolutionary accomplishment.